Dan McMasters

 was a celebrated business consultant. In 3013, the crew went on a corporate retreat that he organised. He secretly arranged for them to be trapped in the ship with a horrific alien creature, so that they would learn to trust each other. The creature, which he was partners with, would eat crew member after crew member, but no one would actually die. After everyone else had been eaten, he told Fry and Bender the truth, but, thinking that he was the creature, they shot him dead. The police was later offering million-dollar rewards for information leading to their arrest.

Production
was first seen in a preview clip for 7ACV24, a week before the episode aired.

Trivia

 * Helper is another upbeat character voiced by Phil LaMarr who ends up dying.