Slurm

Slurm, the number-one soft drink of the future, is refreshingly addictive. It is produced in a factory on the planet Wormulon by a race known only as the Slurm Worms. Their corporate mascot is Slurms MacKenzie, "The Original Party Worm". However, the Planet Express crew discovered it actually comes from a giant worm's behind.

Fry is a huge Slurm fan, and rarely goes more than 12 minutes without one.

History
Slurm has been around at least since the 2850s, when it was advertised as Slurm Medicinal Tonic. For many years Slurms MacKenzie was Slurm's spokesperson, until his tragic death. He has since been shown advertising Slurm on a TV screen in the V-GINY, but that could also have been an old video, or MacKenzie could have been replaced by a "new" MacKenzie.

Production
Slurm has a to avoid the disgusting truth - that it is the excrement of a giant Slurm Worm known as the Slurm Queen. The Slurm Queen can also produce Royal Slurm, which, if eaten, turns a larval bee into a queen. This secret was discovered by the Planet Express crew in 3000, and the disgusting revelation lead the Professor to attempt to get Slurm banned, but Fry was so addicted that he foiled the attempt.

Types of Slurm

 * Slurm Medicinal Tonic: Slurm in the 2850s was sold as a medicine (much like and  in the late 1800s).
 * Regular Slurm: The soft drink which is the most common type of Slurm
 * Slurmee: A frozen version of Slurm similar to the Icee, Slushee and Slurpee ice drinks on Earth, as well as the Squishee in The Simpsons.
 * Slurm river: Liquid used for the river on the Slurm tour that looks like Slurm but doesn't taste like Slurm
 * Royal Slurm: A purple liquid which turns people into a Slurm Queen
 * Super Slurm: So delicious that people cannot resist it and will drink it until they explode
 * New Slurm: A hypothetical beverage that would've been produced by Leela, had she been successfully transformed into a Slurm Queen by the royal slurm. Because she wasn't true worm royalty, her Slurm would have tasted awful, allowing the company to make millions by re-releasing the old flavour as 'Slurm Classic'. This concept mocks New Coke and the alleged conspiracy that some people believe was behind its creation.
 * Diet Slurm: A version of Slurm that presumably has less sugar and calrories. When mixed with Mentos it creates a geyser-like phenomenon, much like this.

Slogans

 * Drink Slurm!
 * Slurm - It's Highly Addictive!

Trivia

 * "Slurm" is a registered trademark of 20th Century Fox
 * The font used for the Slurm logos is "" &mdash; the same font used for the opening credits of the show "Cheers".
 * Slurm was made into an actual novelty energy drink. The can's tagline is "It's highly addictive".

Appearances
Technically, Slurm appears in every episode and film of Futurama, as it is in the opening sequence. This list includes appearances outside of the opening sequence only.
 * - on a poster in Fry's apartment
 * - can
 * - on Fry's wall
 * - inside the V-GINY
 * - can and six-pack - Fry's health pick-up items
 * - on Fry's wall
 * - inside the V-GINY
 * - can and six-pack - Fry's health pick-up items